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A business sim for iPhone

Kingdom: Startup CEO Tycoon

Business is a game.

Start a tech company with one desk and a big idea. Hire a team, ship products, make a call every month, raise money and grow it all the way to an IPO.

Download on the App Store

Chapter 1 is free

  • Rocky Redman, the rooster CEO
  • Jasper Redfur, the fox CEO
  • Quinn Purrington, the cat CEO
  • Nibbles Butterwheel, the hamster CEO

Four CEOs. Pick one and go.

The fox, cat and rooster CEOs in an office above the city

What it is

A pocket-sized company, and it’s yours.

Kingdom is a business management game. You run the company month by month: who to hire, what to build, what to charge and where to spend. Every choice shows up in the numbers, and you pick up how a real business works along the way.

  • 5 chapters
  • 4 CEOs
  • 6 offices
Mom’s Garage: a desk, a laptop and a folding chair in a sunlit garage
Every run starts in Mom’s Garage.

How it plays

Plan. Run. Decide. Grow.

A game month goes by in seconds. Pause to plan, or fast-forward when things are going well.

3D office: a team at Product, Marketing, Sales, Accounting and Support desks on an office floor, with the chapter goal and cash at the top

01Run the office

Hire, seat and grow a team

Your team works in a 3D office you can spin and zoom. Pick hires from a fresh pool of candidates, seat them at Product, Marketing, Sales and more, and move from Mom’s Garage to a building of your own.

  • A 3D office
  • Desks and skills
  • Six offices
Poach alert: a rival company offers one of your salespeople more money, with options to match the offer or let them go

02A decision every month

Every month, a real call to make

An angry review. A bridge loan. The rival’s recruiter calling your best person. Each card gives you two or three choices, each with a price, and a real business lesson behind it.

  • 100+ decision cards
  • Effects that land later
  • Lessons you keep
Team screen: the CEO card with skills, then each person with stars, traits, salary and a morale bar

03Keep them happy

A team with feelings

Every face shows how that person feels. Chat one-on-one, hand out a bonus, send someone to a conference, or take the whole team to lunch, a retreat or a trip abroad.

  • Morale you can see
  • Chats and bonuses
  • Team trips
Products screen: a grid of products with S, A and B grades, prices and monthly sales

04Ship products

Ship it. Earn an S.

Quality, critics and the market’s reaction set each product’s grade, and the grade sets the price you can charge. Some launches take off. Some flop outright.

  • Grades up to S
  • Fair prices
  • Real risk
Year in review screen: an A grade, net profit for the year, company value, releases, hires and team morale

05Close the year

Reviews, raises and a report card

At year end, review every person on the team, hand out raises and promotions, and see how the year went: value, releases, hires and morale.

  • Performance reviews
  • Promotions
  • Year in review
Finances screen: last month’s profit, sales, costs, cash and runway, with a net-per-month chart

06Read the numbers

P&L and balance sheet, made simple

See what came in, what went out and how long your cash will last. The numbers are plain, so you always know where the money went.

  • Profit & loss
  • Balance sheet
  • Cash runway

Pick your CEO

Four founders. Four ways to win.

Each CEO brings different skills and a strength that shapes the whole run.

  • Rocky Redman, the rooster

    Rooster

    Rocky Redman

    A product rockstar until a Tuesday “quick sync” laid off his whole team. Instead of sending a hundred résumés, he’s building the thing he always wanted to.

    Early to rise, early to success. Ships fast.

    Strength: Production

  • Jasper Redfur, the fox

    Fox

    Jasper Redfur

    Top of the class and two hundred rejections later. If nobody will hire Jasper, Jasper will build something instead.

    Sly, sleek and smart. Builds more with less.

    Strength: Research

  • Quinn Purrington, the cat

    Cat

    Quinn Purrington

    Ten years making other people’s brands famous at an agency. Done with midnight edits and Friday-evening rewrites, Quinn is going solo.

    Curious, inventive and smart. Everyone hears about the cat.

    Strength: Marketing

  • Nibbles Butterwheel, the hamster

    Hamster

    Nibbles Butterwheel

    Fifteen years helping build a company, then a cutthroat buyout. She’s starting her own, one that runs on her values.

    Cute, cheeky and fun. People stay for the vibe.

    Strength: Morale

Five chapters

Garage to corporation.

Hit each chapter’s goal to move up. Bigger offices, bigger teams, bigger decisions, and funding rounds when you need them.

  1. 1 Starting up A garage and your first few hires. Free
  2. 2 Small business A team of up to a dozen.
  3. 3 Medium business Up to 25 people and new departments.
  4. 4 Large business Up to 250 people, investors and a board.
  5. 5 Corporation 250 people and up, and a shot at an IPO.

One purchase unlocks Chapters 2–5. No subscription.

Chapter 1 complete screen: the cat CEO cheering in the new office, all five chapter goals ticked off and a buyout offer

Your garage is waiting.

Free to start on iPhone.